PDP Exclusives by Rebecca

Monday, April 2, 2012

Sample Society


         A new subscription based sampling program has popped up! This one is a collaboration of  beauty retailer, Beauty Bar and Allure magazine and together they are SampleSociety. Sample Society delivers the most exclusive samples of hair-care, makeup, skin-care and fragrance products plus expert information each month.

As the number-one driver of discovery and purchase, sampling has solidified its position as the backbone of the 30-billion-dollar beauty industry. Product sampling has long been a marketing tool, with samples of all kinds reaching 70 million households each quarter.*  In fact, according to a national poll, 49 percent of women say sampling is the top purchase motivator when it comes to new beauty products.**  Beauty is the only industry to reinvent sampling and turn it into a paid service.

The beauty sampling experience has evolved from the passive and free department store gift-with-purchase model to a sought-after service women are willing to pay to join. Beauty Bar and Allure are reinventing it yet againby marrying expert advice and insight from Allure editors with deluxe samples culled from Beauty Bar’s expansive selection of high-end domestic and international productsto create the ultimate beauty Sample Society.
“Given the thousands of beauty products that are introduced each year, sampling just makes sense,” says Linda Wells, editor in chief of Allure. “Who can really buy all those products? Who has the time to try them all? With Sample Society, the products are edited, and the sizes are ideal for multiple uses—so you can really figure out if the product is right for you. And what I also love about it is that the box feels like a present. It offers the pleasure of discovery.”
A Sample Society membership introduces consumers to the latest trends and innovations in beauty through sampling. As members, customers receive the following every month:
For $15 a month, you'll receive:
5 deluxe-sized samples from beauty brands like Murad, Stila, and Oscar de la Renta fragrance.
$15 gift code to redeem on a $50 purchase - when any product from the brands you've sampled is included in your order.
Expert beauty advice to accompany your samples from the editors of Allure.
A bonus one-year subscription to Allure magazine ($12 value). See below for offer & refund details.

 Have you tried Sample Society? If so what did you think? I think I am going to subscribe as soon as they are accepting new subscriptions!


1 comment:

  1. I've been waiting to get in for a bit now the last box they sent out looked really good tho!