As
the number-one driver of discovery and purchase, sampling has solidified its
position as the backbone of the 30-billion-dollar beauty industry. Product
sampling has long been a marketing tool, with samples of all kinds reaching 70 million households each quarter.* In
fact, according to a national poll, 49 percent of women say sampling is
the top purchase motivator when it comes to new beauty products.**
Beauty is the only industry to reinvent sampling and turn it into a paid
service.
The
beauty sampling experience has evolved from the passive and free department
store gift-with-purchase model to a sought-after service women are willing to
pay to join. Beauty Bar and Allure
are reinventing it yet again—by marrying expert advice and
insight from Allure editors with
deluxe samples culled from Beauty Bar’s expansive selection of high-end
domestic and international products—to create the ultimate beauty Sample Society.
“Given the thousands of beauty
products that are introduced each year, sampling just makes sense,” says Linda
Wells, editor in chief of Allure.
“Who can really buy all those products? Who has the time to try them all? With
Sample Society, the products are edited, and the sizes are ideal for multiple
uses—so you can really figure out if the product is right for you. And what I
also love about it is that the box feels like a present. It offers the pleasure
of discovery.”
A
Sample Society membership introduces consumers to the latest trends and
innovations in beauty through sampling. As members, customers receive the
following every month:
·
$15 gift code to redeem on a $50 purchase - when any product from the brands you've sampled is included in your order.
Expert beauty advice to accompany your samples from the editors of Allure.
A bonus one-year subscription to Allure magazine ($12 value). See below for offer & refund details.
Have you tried Sample Society? If so what did you think? I think I am going to subscribe as soon as they are accepting new subscriptions!
For $15 a month, you'll receive:
5 deluxe-sized samples from beauty brands like Murad, Stila, and Oscar de la Renta fragrance.$15 gift code to redeem on a $50 purchase - when any product from the brands you've sampled is included in your order.
Expert beauty advice to accompany your samples from the editors of Allure.
A bonus one-year subscription to Allure magazine ($12 value). See below for offer & refund details.
Have you tried Sample Society? If so what did you think? I think I am going to subscribe as soon as they are accepting new subscriptions!
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I've been waiting to get in for a bit now the last box they sent out looked really good tho!
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